New year, new plan

 

Okay, kiddos, time for serious talk.

The #1 reason I joined Facebook back in 2014 was to promote my novel, which -- at the time – had just been picked up by Permuted Press.  I figured I’d get the ball rolling on creating a fanbase and all that.  Well, those of you who were around back then know how that publishing deal turned out…and the next one…so I finally nutted up in 2016 and decided to self-publish.  When you go that route, every single bit of promotion falls upon you, so you have to find a way to balance your writing and your personal life and being your own hype machine.

Let’s be honest: I suck at balancing all that.  My personal life (i.e. working at my paying job) eats up much of my time and energy, and scrolling FB tends to eat up a couple hours every day as well, leaving little time to decompress and do things with my husband and…you know…actually write.  This past year was semi-productive, as I did get a couple of things out there, but while I got to have a bit of fun while writing them, they made me no money and the public’s enthusiasm for them seemed middling.

Don’t get me wrong, I knew this whole writing gig would make very little money, so don’t look at this as a veiled plea for donations or something.  Us here at Casa Del Hillwig are doing just fine (again, I have a paying job), I’m just frustrated that not only did I pass the 7^th anniversary of my first novel’s publication without releasing the second book (though you can read the first chapter of it if you buy the hardcover edition of Swords & Sixguns: An Outlaw’s Tale!), but for the first time since 2011, I didn’t put out another installment of “An Illustrated History of Jonah Hex” when November rolled around (though one of those writings I previously mentioned did kinda fill that gap).  Big miss on both of my major projects.  So I’ve been telling myself the past couple of months that I’m gonna do better next year, I’m gonna buckle down and get at least one of those things completed and published and all that jazz so I can offer more than just one dang book at the cons.  I just have to figure out how to get rid of distractions, or at least manage my free time better.

This brings us back around to Facebook.  One of the writers I follow is James Fell who wrote two volumes of Today in History Shit Went Down.  He announced recently that he’s going to devote less time to FB because it literally isn’t paying off anymore.  Like many pros on the platform, he’s been getting fucked over by the algorithm, which is showing his posts less and less to people who’ve actually liked/followed his page in favor of paid advertising, aka sponsored posts.  So he gamed the system: He literally bought a sponsored post so he could tell his followers that he’s cutting back on FB in favor of Substack.  I admired his chutzpa, so I subscribed to James Fell, along with Dr. Heather Cox Richardson, whose daily history/news wrap-up is usually the first thing I read every morning when I log onto FB.  Substack sends the stuff directly to my email instead, meaning I don’t need to go to FB anymore to read her post, which then leads to me getting sucked into a doomscroll through the rest of the site.

In other words, I just discovered a way to wean myself off of that daily FB login.

I’m not quitting Facebook, mind you.  It is a useful tool, it’s just I now have proof that the reason I made the account to begin with doesn’t work as well as it used to.  It’s taken me close to a decade to get over 300 followers, so if someone like James Fell -- who has literally a thousand times more followers than me -- is getting buried by the algorithm, then I have no hope at all of reaching anyone new unless I shell out money…and even that is a shot in the dark.

So things will likely get quiet around Facebook as far as my posts are concerned, both personal and professional.  I’m thinking like once or twice a month, I’ll put up a fresh post with a link to my blog attached – as I’ve done for this one – and probably share a meme or two in the interim like usual, just so you know I didn’t die.  Matter of fact, expect the next blog post around the 19^th or so, because I’m turning 50, and that seems like a good as time as any to step back, reassess all these little projects I have going on, and give y’all a sit-rep.  See you then!